The beginnings of Fashion Trends Group are the year 2007, the world of football and the first brand YesSport. The next, groundbreaking move was creating in 2015, an innovative concept store based on street culture i.e. SneakerStudio.
The brand has evolved and in April of 2019 has shown its new face, presenting the rebranding and “new” interiors during the dedicated event #changetheimage. Interacting with the young generation and local artists has become our new core. Moreover, collaborations and talent supporting projects are to form a basis for development of SneakerStudio.
In May 2021, FTG opened a new boutique in the heart of Warsaw - SneakerStudioPRM. It is a new brand that brings together the most prestigious brands and limited collections. The sublime assortment is a tribute to an even more demanding customer and the next step in the company's development.
Meet our Team
New reality of fashion industry - SneakerStudio with the spot for a pandemic
Time for entrepreneurs is incredibly hard. The struggle with the coronavirus pandemic in the market is not leaving anyone unscathed. The fashion industry in Poland is generating around 70 billion in revenues. 50 billion is just from the clothing and footwear industry. These companies were the first to start fighting. It is them which had to make an instantaneous decision to cut costs. Often, the biggest casualties of this cost-cutting were marketing and advertising departments. Was it the right decision?
#stayhome, follow the newest trends and prepare yourself for what the new reality will bring with www.sneakerstudio.com
We know that our clients expect from us support and commitment in the fight against a tough situation for them, as well as for us. Thus, despite current difficulties, we try to continue our strategy. Since the previous year, we show our capabilities by implementing bolder projects with our partners. Spot created during the COVID-19 pandemic is one of them. Implemented in an unusual way and with a strong message.
Fashion Trends Group Sp. z o.o. was the laureate of the competition "100 best projects to increase the level of digitization in the company", organized by the Polish Agency for Enterprise Development (PARP). The competition was carried out under the Intelligent Development Operational Program 2014-2020. (Sub-action 2.4.1 PO IR).
From May 2020, the company has been gradually implementing a modern online platform - FTG Tools, which is a response to the internal needs of employees, management and HR.
The development of FTG Tools is also in line with most of the challenges of digital transformation that currently face dynamically developing enterprises. These include process automation and support for sales-generating activities, business analytics, enterprise resource management through IT solutions, remote work, as well as the use of artificial intelligence.