The SneakerStudio brand has evolved, and in April 2019 has showed its new “face”, presenting rebranding, as well as new interiors during the dedicated #changetheimage event. Our new core interaction has a lot of components; cooperation with the young generation and local artists, making projects that support talents are to form the basis for the development of the SneakerStudio brand.
Fashion, Trends
and top Brands
Fashion Trends Group sp. Z o. o. Was established in 2007 in Krakow. Know-how built on the first brand to be made YesSport which is a combination of an assortment football and lifestyle.
FTG ahead of market trends created the dedicated SneakerStudio brand streetwear fashion industry in the form of footwear limited so-called sneaker shoes.
Logistics and administrative facilities are located in Skawina about 15 minutes from Krakow.
Our Brands
Sneaker Studio
The SneakerStudio brand was created in 2015, in the atmospheric Kazimierz, a district of Krakow. Since then, the tenement at ul. Starowiślna 55 has become a cult meetings place of people who share love for good design, sneakers and street culture. Every day you can meet here tourists from various corners of the world, locals, young individualists from all over Poland, as well as celebrities, musicians and artists looking for inspiration, following the latest trends.
Yes Sport
YesSport has two stationary stores. The store in Krakow is located at 24 Lema Street right next to TAURON Arena, which is the largest concert and event center in Krakow. The second store is located in Przemyśl at the SANOWA Shopping Center. The YesSport brand specializes in football and lifestyle fashion. As part of development we cooperate with numerous football clubs, and rand ambassadors there are, among others, former Polish representatives Sławomir Peszko and Marcin Wasilewski.
FTG & Sneaker Studio
Meet our Team
SneakerStudio
#Join The Cult Of The Shoe
It is a story built on an eloquent manifesto about how important it is in life to fight for oneself, fight for what you want and admire. About the importance of self-esteem, cultivating one's own individuality, which is not a community of belonging to a group, choosing a community.
SneakerStudio
#Join The New Radicals
MANIFESTO Is this the end of the world? You expected thunder lightning and archangels’ trumps but all you got is absence and solitude but what can you expect from a bunch of dilettants children who craved sugar looking for a meaning…
SneakerStudio
#ChangeTheImage
The planned expansion and globalization of the brand in 2019 influenced the decision to refresh the SneakerStudio brand. In April re-branding was carried out which was the beginning of comprehensive image changes. The new brand was officially presented during the concert in the new spaces of the stationary store on Starowiślna 55.
SneakerStudio
#WinterInstinct
The last sales quarter of the year was supported by the #WInterInstinct winter campaign that was built based on an outdoor photo session and a short 'scary movie' style spot.
SneakerStudio
#Joint TheHunt
SThe first image campaign in the history of SneakerStudio based on an advertising spot implemented in Berlin, Malaga and Krakow. The spot was promoted on social media and on YouTube.
SneakerStudio
#StayHome
The spot was created during the COVID 19 pandemic and became part of a global campaign encouraging people to stay at home and take care of their health. SneakerStudio through a short film tries to convey a clear message: # stay home, follow trends and get ready for what new reality will bring from www.sneakerstudio.pl
Our Brands Portfolio
Press
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Fashion industry’s new reality – SneakerStudio’s spot for the time of the pandemic
It’s been a rough time for enterprises. The fight against coronavirus has taken its toll on the market. The fashion industry in Poland is worth ca. 70 billion zlotys in revenue. Of that amount, a total of 50 billion zlotys is generated by the clothing and footwear sector alone. Companies from that branch have been pushed to the frontlines, struggling with the aftermath of the instant cost reduction. Amongst the departments that often fall victim to budget cuts are marketing and advertising ones. Is it all justified?
#stayhome, follow the trends and get ready for everything that the new reality brings with www.sneakerstudio.com
We’re aware that our customers expect our support and involvement in dealing with this difficult situation. For that reason, despite all problems, we strive to continue with our strategy. For a year, we’ve been showing what we’re capable of, launching ever bolder projects with our partners. One of these ventures is a spot created during the COVID-19 pandemic – adopting an unusual approach and delivering a strong message…